Download 100 Great PR Ideas: From Leading Companies Around the World by Jim Blythe PDF

By Jim Blythe

Are you trying to find an outstanding thought or a few concept to make your PR and promotions greater and leading edge? This booklet comprises a hundred nice PR principles, extracted from the realm s top companies.Ideas give you the gas for people and corporations to create price and luck. certainly the facility of rules may also exceed the facility of cash. One easy proposal should be the catalyst to maneuver markets, motivate colleagues and staff, and seize the hearts and imaginations of consumers. This ebook may be that very catalyst. each one PR concept is succinctly defined and is by way of suggestion on the way it could be utilized to the reader s personal company state of affairs. an easy yet in all probability robust ebook for an individual looking new idea and that killer program.

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Apart from anything else, they are often bombarded with press releases, most of which are of limited interest. Local media such as local radio news, local TV news, and local newspapers are much easier to approach. In business-to-business markets the smaller trade journals are also easier to get into, since they are likely to be more specialized and have fewer news-gathering resources. The idea Jason Calacanis, founder of Silicon Alley Reporter (a small specialist magazine for internet enthusiasts), found that major media outlets were not usually interested in him or his company.

100 GREAT PR IDEAS • 45 • Always talk to the press if they ask you to—only bad things can happen if you brush them off. • Move fast—delay will mean the other company’s story goes in first. 46 • 100 GREAT PR IDEAS 23 RUN WITH THE RUNNERS Most news stories come and go within a day—what is hot news today is old hat by tomorrow. There are some exceptions, though, and these can provide excellent opportunities for companies. General elections, the Budget announcement, and annual events such as Guy Fawkes Night or Christmas can provide useful points for ongoing stories.

46 • 100 GREAT PR IDEAS 23 RUN WITH THE RUNNERS Most news stories come and go within a day—what is hot news today is old hat by tomorrow. There are some exceptions, though, and these can provide excellent opportunities for companies. General elections, the Budget announcement, and annual events such as Guy Fawkes Night or Christmas can provide useful points for ongoing stories. The idea Or ideas, rather. One clothing company used a general election to publish a list of well-dressed (and badly dressed) MPs.

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